Wells_ Creative Brief/ Mood Board

The exhibition I will be doing will feature my own photography. I'd like to create something I can use later for my portfolio. I want the pictures I've selected to paint a picture of the basic things that we seem to live by. Our stubbornness  our delusions, the times we are humble and our dependency on many other things that we encounter as lessons in life.

So I decided to write out poems for the text portion of the exhibit.
Each picture will have an accompanying poem to explain why I took the picture and what it means to me.

Some common themes will be optimism vs pessimism, complex vs the simple, materialism vs spiritualism.  

Photo and text based
CMYK
Color palette: Green, black, greys: Earth colors to keep it grounded.
Font: San Serif; capitalized.
Direct and straight forward. Nothing flashy; absolute.

Weaber: Mood Board Pictures

Sorry about the Broken Links in the other Post!!

Aguilar: Creative Brief and Mood Boards

Soooo my concept of the exhibit is using (The Shins or Swans)—still deciding, to showcase their changing gig posters. The idea is to showcase artist on their designs and representation of the band music and image through their poster. 

The museum that would use for the shins would be New Mexico Museum of Art since thats where they are from. For Swans I would say the Agora Gallery in New York because its a little more low key for this type of exhibit.

I want to reach out to the obvious fans of the music. But not only them but other poster artist to show different styles of work that others have used and also indie bands that love to use artists works for their posters.

My goal in doing this exhibit is to have the audience see not only the classic art but also the street modern art thats going on today. Alot of this artwork is disgarded after the show and I want them to remember the gig and remember what it feels like to go to a show. 

 imagery

The Shins posters are more oranges and blues, while Swans is more muted dark tones of grey and yellow. They wont be cropped because I want the years and places to show to create a flow from year to year.

Pallette

The color palette for the shins is more bright oranges and teal blues and greens. For swan the posters are more dark and earthy. 

Type

For Swans type i was feeling a bit more standard with a San Serif. They are a bit grungy and dark but I do like using the the more flowy font for the title. For the shins I like the idea of creating a more playful handwritten feel to their exhibit. They are more of a laid back band so handwritten or a decorative style would be good. 

Garza-Creative brief

Question: What is the Content of your exhibit?

The content of my exhibit would contain progressive images dating back to some old renditions of Cherry Blossom trees to the new and more modern style of depicting them. Content may display photohraph's, paintings, and digital art. As well as information about the meaning of the Cherry Tree and some history facts posted around as a sort of entertainment means.

Question: What Museum's will it be shown in?

Museum's that want to explore a different culture and capture different telling of floral history. Natural History or Science Museum. Gallery wanting to highlight the importance of cherry tree's and their meaning.

Question: Who is your intended audience?

The intended audience is for all ages. This kind of exhibit will have content suitable to all ages.

Question: What do you want them to feel/ think/learn/etc. in response to the exhibition?

Hopefully they feel contented by enjoying beautiful artwork in the gallery as well as learning more about cherry trees. Do get the audience to feel as I have when staring at a cherry blossom tree.

With this these images I hope to convey the gradual change from ukiyo-e wood block prints by Hiroshige to modern artists and designers renditions of the Cherry Blossom Tree. The timeline would also convey natural facts about Sakura Trees and the content should hold more weight with some meanings and themes explained throughout the exhibit.

The Color palette is standard for the more modern renditions. Although when getting into the older paintings and ukiyo-e's the Color palette shifts to more aged and unsaturated colors. 

Typeface choices are more likely going to be a sans-serif font. It's crisp clean and holds an edgy look. This will help set that modern exhibit tone with some of the classical element looming around. If text is not being used then I will be using small design icons or images to liven up some of the Gallery space. These typefaces remind me a bit of the Cherry blossom tree. Simple, tall, elegant, and not a whole lot extra.

Householder: Creative Brief and Mood Boards

CREATIVE BRIEF

The content of my exhibition will be a selection of antique/secondhand items with inherently intimate qualities, based upon the object itself or the relationship it would have had to its previous owner. 

This would probably be a smaller exhibit hosted as part of a historic home tour or something like that, let's say the Cox House in Heritage Park for now. Another idea would be just to set it as an imaginary exhibit in the Bower Bird gallery space.

The intended audience would be anyone who likes antiques and oddities or gets sentimental about old stuff. So, women, probably. Pardon my sexism.

I would want people to see the beauty in otherwise useless objects. In my eyes, just the fact of having been owned causes a thing to take on its own little soul. Handling those items can remind us that our own belongings will someday be antiques, and we, too, will wither and die. Not to get all depressing or anything.

IMAGERY

I haven't gone 'shopping' for my actual images yet but I want the objects I include to be visually beautiful  in addition to having a backstory. I will be looking for intricate details and combinations of texture as well as clear signs of wear. I want the images to convey a feeling of fragility, speaking to the age of the object, a more ornamental time period, and the sensitivity of its history.

COLORS

My color palette will be inspired by the aging process, but I want the overall color scheme to be light and airy. The creamy off-whites (looks super yellow against bright white) are supposed to mimic the yellowing of white fabric, while the grays conjure up images of dirt and aged wood and metal.

TYPOGRAPHY 

I would like to hand-make the type for the title, and use that process to convey age and history. Again, I want it to be pretty delicate and intricate, so I thought of using something like engraving, ink calligraphy, hand-stitching, or some other traditional art. 

TITLE

For titles I was considering Second Hand, because an antique store is technically a secondhand shop, it's just creepy to call it that because the first pair of hands is probably kinda dead. Also a play on the second hand of a clock, passage of time, etc. The other one I liked (better) was Trifles. It's an old-fashioned, kind of girly-sounding word, and basically a prettier way of saying 'junk,' so it's meant to be sort of ironic, and I think it would fit nicely with the aesthetic of the exhibit/book.

Here's some others:

Relics

Remnants

Artifacts

Past Lives

Hand Me Down

Salvage

Farley: Creative Brief and Mood Boards

Torres Creative Brief

A Little Lethal | An exhibition on the smallest and deadliest animals on earth.

The content for this exhibition will focus on showcasing the world's smallest, most lethal animals while providing the animal's effects on the human body.

"A Little Lethal" will be featured in the Natural History Museum of Los Angeles County, intended to be viewed by children ranging in the ages 8–16 years of age as well as adults. 

The purposes of this exhibit are to spark curiosity in natural sciences, instill a greater respect for creatures underestimated due to their size, and to reflect on man's vulnerability to the undeterred power of nature and chemistry. 

Mood-Boards | Illustrating concepts visually

1. Shadow Box

For this mood-board, I was inspired by insect shadow box collections I remembered from last semester's biology lab. I find this approach appropriate because the book itself is acting like a shadow box to showcase these animals. Since finding carcasses of these difficult, I would be cutting pictures of the animals and placing them in a homemade shadow box. I chose to work with soft colors because of the subtle colors made by the distance between the matt and the viewer. The type was chosen would be something delicate to reference the hand-done quality of shadow boxes.

2. Darwinism

This next mood-board is based on the science during Darwin's time and the Victorian Era. I think that ink illustrations would be appropriate in evoking the mood of exploration in nature, while modern typography with thin strokes, like Didot or Bodoni, in combination with a sans-serif like Gotham would appropriately reference the Victorian Era. Also, the use of muted colors will also help in the perception of an antique look.

3. Charley Harper

I love illustration and I love simplicity. Naturally I thought Charley Harper and his amazing geometric illustrations. I think this would be a great style for this exhibition because young kids will enjoy the beautiful and lively colors while adults appreciate the geometric simplicity of the animals. For this style a sans serif would go well with the simple geometric shapes made for the animals. 

Thank you for your time,

—Luis T

Weaber: Creative Brief/ Mood Boards

The content of this exhibition will be based on the nostalgia and the characters in these 1930's Universal movies. I want the title to reflect that in the mood and the look. The EMP museum will host this exhibition, intended for all ages, biggest crowd would be that of the horror movie fanatics. I want the audiences to almost feel as if they have stepped into these movies, learning about the actors and how these movies have set the way for the following horror movies for years to come.

The below collection of images are for the mood setting of the pictures and how they could look with possible colors.

This secondary mood board contains that of the color palette of dull and bright colors with the hand written type. Focusing on the uncanny and personalized writings, these older movie posters are what I want to draw my inspiration from.

Ciceri Brief and Board

My idea now is a tad different from the one I presented earlier, I've decided to do important animated movies (not just important 3D animated movies) that created major new techniques in animation.

Creative Brief

Content:

            Character Concept Art from animated movies that developed major processes and techniques for the industry:

Snow White and the Seven Dwarfs (1937): The first full-length film in three-strip Technicolor

The Lady and the Tramp (1955): First animated feature made in wide-screen format

One Hundred and One Dalmatians (1961): Feature film using xerography

process, which replaced hand inking.

Toy Story (1995): First computer-animated film

Coraline (2009): First stop-motion character animated using rapid prototyping (3D printing)

While this exhibit will attract kids due to it’s subject matter, I plan for my audience to be an older demographic since the majority of the movies are from older times. I want this to be shown in the Museum of Modern Art and the Experience Music Project Museum because of its relation to film making it a less traditional form of art. I want the viewers to learn that despite the visual differences of the end product of animated movies, the beginnings have always been quite similar to each other.

Imagery: The images will be of the original sketches and other concept art from the movies. Check out the pictures!

For the typography I feel that it would be best to hand letter the title and make it look like it is also part of the concept art. 

My color pallet will be the colors found on the paper the concept art was drawn on. I chose these colors because it will match the paper best and not draw the reader’s attention away from the work in the catalog.

Titles:

Conceptualized
Conception Perception
Brought to Life
Animated Beginnings
Rough Origins
Character Conception
Sketched
Sketchy Creations

If y’all have any ideas for a title, let me know!

UPDATE:

Different idea now, keeping the old one up just in case.

New Title: Unbuttoned

Creative Brief:

Behind the scenes of Coraline, the first stop-motion picture to utilize rapid prototyping (3D printing).

This exhibit will be geared towards both kids who enjoyed the movie and adults who are interested in animation and 3D printing. I would want this shown in MoMA and the EMP museum as well due to it's modern style. I want the viewers to learn about how Coraline was made, from conception to finish, and also about the importance of them using 3D printing.

The imagery I will use will consist of the concept art of the characters, a few storyboards and set designs, and pictures of the characters with/without their faces.

My color palette will use some of the main colors from the movie's own color palette to match it.

The typography will either be hand rendered to look like the title or I'll use a computer and have one similar to it. I am also considering styling it to just look creepy instead of matching the movie's title, because the movie is creepy and the behind the scenes things can be creepy too.