Wednesday, June 12, 2013

Garza-Creative brief

Question: What is the Content of your exhibit?
The content of my exhibit would contain progressive images dating back to some old renditions of Cherry Blossom trees to the new and more modern style of depicting them. Content may display photohraph's, paintings, and digital art. As well as information about the meaning of the Cherry Tree and some history facts posted around as a sort of entertainment means.
Question: What Museum's will it be shown in?
Museum's that want to explore a different culture and capture different telling of floral history. Natural History or Science Museum. Gallery wanting to highlight the importance of cherry tree's and their meaning.
Question: Who is your intended audience?
The intended audience is for all ages. This kind of exhibit will have content suitable to all ages.
Question: What do you want them to feel/ think/learn/etc. in response to the exhibition?
Hopefully they feel contented by enjoying beautiful artwork in the gallery as well as learning more about cherry trees. Do get the audience to feel as I have when staring at a cherry blossom tree.

With this these images I hope to convey the gradual change from ukiyo-e wood block prints by Hiroshige to modern artists and designers renditions of the Cherry Blossom Tree. The timeline would also convey natural facts about Sakura Trees and the content should hold more weight with some meanings and themes explained throughout the exhibit.
The Color palette is standard for the more modern renditions. Although when getting into the older paintings and ukiyo-e's the Color palette shifts to more aged and unsaturated colors. 

Typeface choices are more likely going to be a sans-serif font. It's crisp clean and holds an edgy look. This will help set that modern exhibit tone with some of the classical element looming around. If text is not being used then I will be using small design icons or images to liven up some of the Gallery space. These typefaces remind me a bit of the Cherry blossom tree. Simple, tall, elegant, and not a whole lot extra.

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