Here are my mood boards. My creative brief, in PDF format, is located here.
Imagery
So for my Everest exhibition, I wanted to pic imagery that expressed the beauty and size of the mountain, as well as photos of folks struggling to make it to the top.
Typography
I chose Akzidenz-Grotesq because of its sharp, angular forms and it captures the 'isolated supremacy' pretty well. The typeface is also really versatile as well as compatible with others. I'd like for the information to be presented in a way that's clean and allows for viewer to focus on the photography.
Color Palette
The colors I chose were based off a photograph of Everest, and I added the red to pop off the page and add an element of danger to the material. I think that with that red multiplied over photos and other stuff could create some awesome spaces and opportunities.
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