Williams: 3 Mood Boards Creative Brief

NO-TOTYPES l Inventions the World Said NO to

I feel as though I have a pretty clear and solid direction with where I hope to take this project. Once again, the concept is to draw focus and attention to a number of failed inventions over the course of history. I chose to focus the imagery in my mood boards on visuals that inspire the art direction for the project. I chose to do this because I feel as though in my previous blog I posted pictures of some of the wacky inventions that potentially could be depicted in the exhibition. I have a pretty healthy list of inventions to choose from so now it's really a matter of narrowing that down to somewhere between 10 to 15 inventions that I would like to focus on. 

So with that being said, let's get to the brief!

Creative Brief

 

Q: What is the content of your exhibition?  
A: The content of my brief would be various forms of visuals representing the inventions that I've chosen to exhibit. This would be either blueprints of prototypes for the inventions (if they're acquirable), high quality photos, and actual prototypes of the inventions if we could get our hands on them. I'd also want to give some sort of background on the item and the inventor with a description as to why it wasn't successful.

Q: What museums will it be shown in?  
A: When I imagine an exhibit like this I can only visualize it being shown in history museums. Good venues might include The National Museum of American History, The Smithsonian, and The Museum of History and Industry just to name a few. Ideally the plan would be to shop the exhibit around to more localized history museums as well to be a featured exhibit.

Q: Who is your intended audience?  
A: My intended audience is EVERYONE! You'd probably like me to narrow it down but it's virtually impossible. When I think of an exhibit like this I picture it being family friendly and appealing to all demographics. The grandparents and parents can feel a sense of history and nostalgia by remembering items that were potentially conceived during their lifetime, while the youth can laugh with intrigue at such obnoxious inventions like portable record players (most probably don't even know what a record player even is!). It would be an interesting learning process for some and journey down memory lane for others.

Q: What do you want them to feel/think/learn/etc. in response to the exhibition?  
A: I just want it to be entertaining really. The big idea is to present items that are not only comical in nature, but perhaps insert others that are seemingly not so farfetched. I'd hope to provoke the thought process...the one that makes the viewer ask "what if?". What if this invention would've been an accepted part of society and how would it have altered or effected our modern being.

Mood Boards

 

Imagery

The imagery that I will place in the exhibition will be visuals showing the inventions. I don't have a particular way that I play to crop them considering that the size from the visuals is most certainly bound to vary greatly. I'm more focused on building a template that maintains the consistency in style and flow within the confines of the project. Most of imagery on this board consist of various styles of blueprints. I'd love to have that graph paper kind of feel with all the sketch lines and such. I want each page in and of itself to feel like an actual blueprint. Rather than it feel retro I'd love to give it modern flare. This idea was derived from the remaining visuals, which ironically came from the video game "Metroid Prime". I want it to the book to have a digital blueprint feel. I'm also playing with the idea of having all the images of the inventions be displayed in grayscale. I want the color palette to be consistent, including the color of the pictures. 

Typography

With my typography I feel like with the body type I can go with a more conventional type solution. I plan on using a strong sans-serif typeface, most likely Univers or Futura. With the title type I might use a more traditional sans-serif type face and manipulate it to give it a more raw, broken down, sketch-like aesthetic. Of course my other option would be to give the title a custom type solution (which is a strong possibility in this instance). These are some examples of the route I hope to go with the feel of the title.

Color Palette

The color palette will be simple. Most of the examples of blueprints that I found were either white and gray, or blue and white. I have two sample palettes I've constructed that I will explore during the creation of the project. Each sample palette consist of 5 different colors. In spite of this fact I already have a strong feeling that I'm leaning toward the idea of keeping it simple with a three color palette. It will most likely include some form of blue, a dark gray, and white. As I stated earlier, the idea is to make each page have an actual blueprint feel.