Loren Rangel: Creative Brief and Mood Boards

Question: What is the content of your exhibition?

The content of my exhibit would contain #selfies which are photographs taken of the person by the person.  I have contacted numerous people friends and other artist who’s #selfies I have found interesting, funny or entertaining.  Social media being such a hit in our generation I wanted to display these #selfies showing the different expressions people take of themselves and in what environments they take these #selfies in.  The overall instillation idea is having these #selfies blown up at least poster size, if not larger and displaying them all along the wall so you walk into a room of faces.  Underneath the photo it will display where this person was born where they live now and what their occupation is to show that everyone no matter what job title they have, they also are involved in this #selfie “fad”.

Question: What Museum’s will it be shown in?

After researching Museums and visiting these particular Museums I find the Guggenheim and Whitney Museum to be suitable for this instillation design idea.  They both are very open and have this sense of flow feeling, which will guide its audience through the exhibition smoothly.

Question: Who is your intended audience?

This exhibition is for all ages because the exhibition itself includes #selfie from the youngest age of 1 and a half year and up.  Yes you read correctly! A One and a half year old took 2 #selfie all on their own!

Question: What do you want them to feel/think/learn/ect.  In response to the exhibition?

I want them to feel a sense of familiarity, be able to connect with the exhibition maybe even laugh a little inside because they are thinking of all the #selfies they took.  Seeing these #selfies in a large scale and how we really never think in the moment why exactly we chose to take that certain #selfie or make that certain expression.

PROCESS

Imagery- I don’t want to spoil the surprise so I will share just a FEW pictures that I will be showing for exhibition I want it to be a surprise!

EXAMPLE IDEAS FROM OTHER EXHIBITIONS

 This would be overall layout instillation ideas for my personal exhibition.

Color palette- The color palette that I felt was suitable for this exhibition were these color schemes  I wanted to keep it very monotone as far as the back wall color and title due to the fact that 99 percent of the photos are in color and I don’t want to take away the focus on the #selfies  so BLACK/WHITE/ OFF GRAYS

Typography:

Here are some type faces that caught my eye and how I would like to display my title

#selfie put up and a solid color wall very large but clean type to capture the audience eye and perhaps incorporate a photo along with the title like the second example... right at beginning of exhibition.

My personal rendition of my idea for my title:

Using traveling typewriter typeface