Pfuntner: Creative Brief

Creative Brief

What is the content of your exhibition?

Title: 22 Days of Abstraction
This exhibition shows the final artwork that was created by numerous artists based off of the instructions they wrote in the exhibition catalogue/book which also shows more resources and the processes the artists went through in order to produce that artwork. This catalogue is based around experimentation in order to create a world of art for the reader/viewer themselves based on these instructions. However, the result of doing this challenge should be rewarding, invasive, and yet producing inspiring artwork that you may not of been considered otherwise.

What museums will it be shown in?

Farewell Books and the Co lab, Austin TX.

Who is your intended audience?

Geered more towards an younger audience, teenage-adult because of the subject matter and presentation of a do-it-yourself book, however, the format and layout will be done in a way that evokes professional credability as well as excitement for anyone willing. 

What do you want them to feel/think/learn/etc. in response to the exhibition?

I want the reader/viewer to experience a call to action, amazement, experimentation, and inspiration. The intention is to create artwork that can be equally beautiful by abstracting what you take for granted. When your mind thinks more three-dimensionally, the world around you holds potential for meaning and you’re able to look past “just the way things are” and strict representation even if representation in any form is abstraction of reality also. Not only as human beings are we unsatisfied with reality, but everything we create is an abstraction and apart of a larger context we only try to understand it complex processes within our lifetime. So it’s not that abstraction is unique or rightly modern, but by instructing yourself out of your artistic comfort zone and further pushing what you consider as worthy imagery, you are more likely to be open to other interpretations of your world. There is always an abstraction that doesn’t divide from it’s original truth waiting to be made that connects your subconscious and realized worlds.