Liberman_mood_boards

Mood Board #1 - Edgy

Mood Board #2 - Playful

Mood Board #3 - Refined

I briefly included and discussed the different possibilities of the exhibit themes in the creative brief:

The exhibit, Prismatic, will be taking place at the Palm Springs Art Museum in California. This exhibit will showcase contemporary colored-glass art work. Not only will there be many glass panel pieces but there will also be large glass sculptures placed in the center of the rooms. Through descriptions of the art pieces, people will learn or have a better understanding on how glass art is made and what many glass work artists try to accomplish when creating an art piece. It is also highly hopeful that the spectators, when leaving the exhibit, will have a greater appreciation of abstract glass art work.

The type of audience that will be targeted to attend Prismatic will be based on the set theme or mood of the exhibit. For instance, if the exhibit will revolve around the idea of being playful and entertaining children, then it would be wise to focus on marketing the exhibit to families and elementary schools. (Of course, safety precautions would have to be strongly considered when designing the exhibit.) However, if the atmosphere of the exhibit will be refinement, elegance, and grace, then the targeted audience would be anyone who do very much enjoy a quiet night out in the city and are roughly between the ages of thirty and fifty. People who have an open mind and especially those who are in their twenties would be strongly encouraged to attend Prismatic if it is planned for the word, “edgy,” to be kept in mind when walking around the exhibit. The color scheme, art works, and the typography of the title will play a large part in establishing the mood of Prismatic. 

*Additional Note: The concept of the #7 thumbnail sketch will be used in the exhibit title.