Thursday, February 21, 2013

Stange: Creative Brief and Mood Boards

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Odd Meter: Soundtrack for the Strange:
Late Twentieth Century Prog Music Album Art

The exhibition will include the album artwork from various musicians that are considered progressive or strange. The artwork is mostly surreal and sometimes contains hidden imagery. It will be held in and around the Congress Theater District in Chicago, near the northeast home to progressive music.

The aim will be for a younger open-minded audience, teenaged to thirty-five. We also hope to attract the audience slightly beyond that age range, being fans of earlier progressive styles. The hope is to have the audience feel the true and sometimes inauspicious power of what they usually see in 4.7”x4.7” format. This would give them a better feel for what the album artist and musician were trying to convey
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The category consists of darker, surreal imagery with a fairly dark color palette.
The typeface style would be Garamond-like for a mysterious feel.

This one consist of cool landscape-esque imagery with  a earthy color palette.
 The type category would be sans-serif like Futura to give it a natural modern feel.

This one consists of abstract space-like imagery with a deep fire like color palette.
The type treatment would also be sans serif for a clean, futuristic feel. 

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